Birmingham’s hotel sector witnesses record success
Birmingham’s hotel sector has enjoyed its most successful year in history, according to a new report.
Occupancy rates for 2016 peaked at 99 per cent capacity and averaged at 75 per cent, which were both the highest on record, according to the report by Marketing Birmingham’s Regional Observatory.
The data reveals both the proportion of international visitors and overnight visitors to the city have doubled in the last three years.
Overnight guests now account for 45 per cent of all visitors, compared to 21 per cent in 2013.
While the proportion of international visitors has grown from six per cent to 12 per cent, with the most visitors travelling from European countries such as France and the Netherlands, as well as from the US.
