The portal says it has delivered 40,000 leads to agents via the app, 30,000 more than it had in early October
Boomin has launched an upgrade for its SmartVal tool, enabling valuation requests to be generated outside of estate agency office hours.
The portal says it has delivered 40,000 leads to agents via the app, 30,000 more than it had in early October.
The web and app-based service launched in July and, unlike other property valuation lead-generating platforms, asks agents to add their own local knowledge to fine-tune each valuation.
The initial version of the app and web platform enabled potential vendors to request a SmartVal between 9 am and 10 pm, seven days a week, and agents could choose when to make themselves available to process evening leads.
The app now highlights agents who are ‘working late’ as well as those who are offline but gives the latter 24 hours to accept a SmartVal rather than the 15 minutes if they’re available and online, although the average ‘time to accept’ is seven minutes.
This avoids the risk of agents missing out on business when they are the seller’s preferred agent but not immediately available, says Boomin.
Each branch can queue up to three offline SmartVals. When they reach the limit their branch will not appear for selection until they have less than three SmartVals waiting.
Darren Tait, COO of multi-branch Hampshire estate agency Beals, says: SmartVal is quick and easy to use judging by the level of SmartVal requests we are receiving. We really welcome the enhancements to SmartVal, which will ensure our agents do not lose vital new business leads, which come in outside of working hours.
Michael Bruce, CEO and founder of Boomin, adds: It speaks volumes about the level of customer engagement and the size of the SmartVal opportunity, that in such a short period since the launch it has captured the imagination of thousands of sellers and agents.
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