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MediaCityUK launches major rebrand, sets out future plans


It will now be known as MediaCity, with its entire brand identity having been reworked and expansion plans in the pipeline

MediaCityUK has today launched a major rebrand setting out its aspirations for the next decade as it marks the 10th anniversary of its first broadcast.

The creative, tech and digital destination will now be known simply as MediaCity, with its entire brand identity having been reworked and expansion plans in the pipeline.

The new brand, initially rolling out across MediaCity’s social platforms, will aim to “reflect and celebrate the people and the destination’s sense of place and purpose which has evolved over the past 10 years” as it continues to work with partners to deliver plans to grow and evolve over the next decade and beyond.

Managing director Stephen Wild said: As we enter the latest phase of our expansion plans, MediaCity will be a hive of activity. We’ll be creating more new homes, more work and studio space as well as inspiring public spaces. Key to our expansion success will be working with our partners to deliver and accelerate our vision.

Since revealing its vision to double in size in 2016, nearly 1,000 new homes have been built, with local independents including The General Store, Chapati Café and Seven Bro7hers having moved in. The Co-op is also set to launch its new concept store in November.

MediaCity’s SME community is currently at the forefront of delivering the latest in high tech from AI to eSports and gaming and cyber security but Mr Wild said he is looking ahead to how it can support the fourth revolution.

He added: As the fourth industrial revolution unfolds, the Internet Of Things (IoT) advances and computers have the capacity to connect and communicate with one another we will need the skills, talent and wide, open minds to keep apace with these technological advancements.

The focus on skills and talent has driven many partnerships ranging from the University of Salford to Salford City College, and working with local schools to try to ensure opportunities are available to the local community who are so vital to the success of MediaCity, he said.

He said: Our ongoing partnership with Host, together with the University of Salford are so important to ensure that we have the broadest possible infrastructure to make sure MediaCity continues to go from strength to strength.

Mo Isap, CEO of IN4 Group, operator of HOST, added: MediaCity is a catalyst to realise prosperity by connecting the brightest talent to the very best infrastructure, our next phase will see us create an even more inclusive innovation campus built on cultural diversity making us a home for the most dynamic community.


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