From a UK-wide and first-time buyer perspective, the average price for a new instruction for newbuild properties coming to the market stands at nearly £427,143, representing a substantial affordability challenge

The price movements for new build properties in the UK are not consistent and the average price is proving too much for most first-time buyers (FTBs).

This is according to the latest data from Propertymark which shows that average house prices for new instructions regarding newbuild properties being marketed in the East Midlands have declined by £43,078 in the period between July 2024 to July 2025.

Elsewhere across the UK, year on year to July 2025, the North East saw instructions for newbuild properties dropping by £37,123, and in the South West they fell by £30,826.

However, many regions experienced price increases regarding newbuilds, with the East of England seeing a £20,763 increase year on year to £523,714. This was followed by the West Midlands where the average price of newbuild properties increased by £13,182 to £384,443.

From a UK-wide and first-time buyer perspective, the average price for a new instruction for newbuild properties coming to the market stands at nearly £427,143, representing a substantial affordability challenge.

Propertymark points out that in their bid to make housing more affordable, the UK Government is continuing to push forward with implementing the Planning and Infrastructure Bill, which aims to assist with the building 1.5 million new homes before the next general election.

Likewise, the devolved nations have also set themselves challenging housing targets to ensure housing supply remains tightly aligned with real world demand.

Commenting on the latest numbers Propertymark chief executive Nathan Emerson said: Any house price decreases often represent a positive opportunity for aspiring homeowners to progress with their ambitions regarding ownership. We have witnessed a noteworthy mix of price fluctuations regarding new build properties in various areas across the UK.

Emerson said: However, with many mortgage providers typically willing to lend around five times an annual income, there are still substantial challenges to overcome regarding potential affordability for many when looking at average prices regionally regarding new properties.