Pivotal Growth acquires Believe Money Group

  • by Henry Thomas
  • September 22, 2025
  • 220 views

Believe Money specialises in the second charge mortgage market alongside other financial products including unsecured lending, commercial and bridging finance, and protection insurance

Pivotal Growth has acquired tech-driven mortgage broker, Believe Money Group.

Founded by Ryan Wagstaff and Ian Johnson in 2017, Believe Money specialises in the second charge mortgage market alongside other financial products including unsecured lending, commercial and bridging finance, and protection insurance.

In 2019, the business merged with fintech company Click Tech, with one of its founder members, Dave Rogers, joining the management team as chief technology officer. The merger provided Believe Money with an AI-powered CRM platform that has streamlined its customer journey and integrated with lenders and introducer partners.

Pivotal Money has now expanded its position in the second charge broking space with Believe Money, alongside the existing subsidiary The Loan Partnership.

Ryan Wagstaff, CEO of Believe Money, will continue to lead the business alongside Ian Johnson (chief commercial and marketing officer) and Dave Rogers, working closely with the Pivotal Growth team to drive the next phase of expansion.

Mayank Prakash, group CEO of Pivotal Growth, commented: Believe Money is an exceptional business that is a true leader in the second charge mortgage space and well-respected by the lender community and introducer partners. The team has achieved significant growth driven by relentless focus on improving the customer journey through state-of-the-art technology it has developed internally. We are absolutely thrilled to partner with Ryan, Ian, and Dave to drive Believe Money’s growth and to explore the potential of these technologies across the group.”

Ryan Wagstaff, CEO of Believe Money, added: We are thrilled to join Pivotal Growth as Believe Money enters the next chapter of its journey. With a shared commitment to innovation and technology, we see Pivotal Growth as the ideal partner to support Believe Money’s long-term success.

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