Wednesday, October 20, 2021
International

Roberto Cavalli launches ultra-luxurious skyscraper in Dubai

Roberto Cavalli

The beach-facing skyscraper boasts 70 floors of sheer luxury overlooking the Palm Jumeirah Island, with super-luxury section interiors branded by Cavalli

Global fashion designer Roberto Cavalli announced last week the launch of Cavalli Tower in Dubai, in collaboration with the Dubai-based global real estate developer DAMAC Properties.

The 70-storey ultra-luxurious skyscraper, comprising 485 units, will elevate the Cavalli brand to greater heights and strengthen its position in the world of architecture and interior design.

This is an exciting chapter for the iconic Italian fashion brand, and I am thrilled to be launching Cavalli Tower just a few days before Milan Fashion Week to illustrate the fashion legend’s rebirth, said Hussain Sajwani, the owner of the Cavalli brand and the founder of DAMAC Properties.

I am committed to rebuilding the Cavalli brand and, to this end, we have invested in a globally-renowned talented design team. We plan to relaunch in key markets, and we have signed up for 5 stores in the last 18 months and also franchise partners in Europe, the Middle East and India. We plan to open a store in Miami in the next three to six months, signalling our relaunch into the North American market. Talking about the brand’s business, womenswear will maintain a leading position, while we plan to expand accessories, footwear and menswear, Sajwani added.

Sajwani bought Cavalli in late 2019 through his private investment company DICO Group, with the intention of revitalising the cherished and loved Italian fashion brand.

Ennio Fontana, General Manager of Roberto Cavalli, said he is thrilled to be partnering with DAMAC, which has an established track record of working with top luxury fashion brands, on the unique project.

In an effortless extension of its vision beyond patterns, garments and sensational catwalks, Cavalli will dominate the alluring world of home décor in unparalleled style, he said.

We believe the Cavalli trademark comes with the promise of excellence, crafted to high-fashion perfection and DAMAC Properties and the Italian Maison share the same positioning in the luxury sector. Cavalli’s glamour is matched by DAMAC’s ability to create more than just residences, but luxury lifestyle experiences, creating a perfect symbiotic partnership, Fontana added.

Located in Dubai Marina, the beach-facing skyscraper boasts 70 floors of sheer luxury overlooking the beautiful Palm Jumeirah Island, with super-luxury section interiors branded by Cavalli.

The development value of the project is approximately $545 million. Construction on the tower is due to begin in 2022 and the tower is expected to be completed in four years’ time.

Designed by award-winning architect Shaun Killa, who also created the unique Dubai Museum of the Future, the tower is divided into three sections.

The first floors are considered luxury, the middle section is considered upper luxury, while the top floors offer super luxury features and finishes to residents.

Sajwani concluded: Cavalli Tower embodies the Italian luxury legend’s global expansion into building sectors. My vision as owner of Cavalli is to innovate the brand in areas where I believe it could expand, all the while carrying forward Roberto Cavalli’s legacy by respecting its established fashion traditions and artistic leanings.

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