In the past year, UAE developers Binghatti and Danube have established sales offices in London, joining Aldar, Damac and Sobha

UAE real estate developers are looking to attract British investors to the UAE where a weaker dirham, pegged to the US dollar and impacted by Donald Trump’s tariffs, has made property significantly cheaper for buyers with pounds.

Their push to target British investors locally with new London offices comes as UAE developers contend with a domestic market that has been one of the best-performing globally but is now prompting concern about oversupply and too few buyers.

In the past year, UAE developers Binghatti and Danube have established sales offices in London, joining Aldar, Damac and Sobha.

The currency makes a big difference, Danube chairman Rizwan Sajan said, referring to the weak dirham and strong pound. Binghatti CEO Muhammad Binghatti said he had seen more British investors enter Dubai as the dirham weakened.

US’ sweeping tariffs have dragged down the dollar and the dirham. The dirham is down nearly 8% versus the pound since January – handing British buyers an effective discount to enter the UAE’s property market.

In a bid to attract British buyers, Binghatti is offering flexible payment plans and special pricing to UK investors, while Damac has teamed up with Chelsea football club to launch branded residences in Dubai that appeal to British buyers.

After a period of decline, British investment in Dubai homes climbed 62% YoY in Q2 2025, according to UAE brokerage Betterhomes. That made UK residents the emirate’s top foreign property buyers for the first time since 2023, overtaking Indian nationals, the brokerage said.

Damac, Aldar and Modon have all launched development arms for building properties in the UK through subsidiaries or joint ventures – most recently in January 2025.