Thursday, October 21, 2021

UK’s first modern land buying and selling portal launched


The platform will provide searchers with a wealth of information in one place

The UK’s first dedicated portal for those finding, researching, buying or selling land has launched with three leading agents signed up; Savills, Bidwells and the Land and New Homes Network with more in the pipeline. hopes to sign up more agents marketing land for sale and says this will be a free service until August for those who sign up now.

The platform will offer all types of commercial, residential and agricultural land from self-build plots to large development opportunities and even consented roof space, giving searchers a wealth of information not brought together before in one place.

This includes everything from environmental considerations such as flood zones, public rights of way or ancient woodland, to boundary details, acreage and terrain levels.

Founder Thomas McAlpine, a member of the famous construction dynasty, tells The Negotiator that he’s spent three years preparing the site for launch because he wanted to get the technology right and work with stakeholders.

Searching for land has until now involved a fragmented array of digital and traditional sources. Finding plots, particularly if you are a self-builder or small developer, can be a challenge, he says. is foremost a technology platform and unlike Rightmove, which has barely innovated over the years, we want to bring new ideas to the market for land, he says.

McAlpine says his platform’s users will include professional buyers, developers, self-builders, strategic land alliances and investors. The platform which is still in Beta mode will be much more than a portal, offering back-office support to vendors including leads management as well as search tools for buyers.

But overall McAlpine says he wants to bring ‘land to life’ by making it visible and accessible for everyone, and drag it out of the shadows as a sector.


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