Zoopla acquires Expert Agent
UK digital group Zoopla has announced that it has acquired Expert Agent, the cloud-based software firm that provides workflow tools for the property industry.
The acquisition, which is for an undisclosed amount, will see the Somerset software business continue to operate as a standalone business and under its current brand name, sitting next to ZPG Plc.’s stable of property platforms and companies in its Property Services division.
Founded in 2003 in Somerset, Expert Agent has developed a suite of tools to support managerial functions, marketing and communications processes at estate and letting agents.
Zoopla said the business, which joins ZPG brands including PrimeLocation, Hometrack and Property Software Group, complemented its mission to partner with UK property professionals and provide the ‘most useful’ resources.
Mark Goddard, Managing Director, ZPG Property Services commented: “This acquisition helps us continue to enhance the services we offer to UK property professionals, including software and CRM, digital marketing and data insight tools.
“We will integrate our MoveIT and MyPropertyFile products into the Expert Agent platform in time to provide its members with a range of new revenue opportunities.
“Our ambition is to be the most effective partner to the UK property industry and this deal is another step towards that goal. We look forward to welcoming Mike and his team to the ZPG family.”
Mike Griffiths, Managing Director at Expert Agent added, “We have known the ZPG team for many years and the combination with Expert Agent will be a clear win for UK agents.”