On motivations for seeking out eco-friendly properties, carbon footprint impact only slightly outweighs financial benefit
Nearly three-quarters of respondents across the UK would like their property to be more eco-friendly, according to new research from property services group, Leaders Romans Group (LRG).
It is estimated that in the UK, homes account for nearly 15% of all greenhouse gas emissions, meaning any change could make a big impact. As shown by recent LRG research, consumers are only too aware of this.
The study found that eco-friendly home features such as wall insulation, renewable energy sources and double or triple glazing were found to be a major draw, with 56% of respondents saying they would specifically seek out a property with these qualities. In fact, 66% revealed they would choose a property with eco-friendly features over one without. Notably, younger, more eco-conscious respondents, aged between 25 and 34, are the most likely to look for these features with 61% expressing this wish.
With these people being the buyers of the future, developers and landlords who ignore their expectations will do so at their peril.
On motivations for seeking out eco-friendly properties, carbon footprint impact only slightly outweighs financial benefit.
According to the survey, 60% of respondents would be interested in an eco-friendly property to minimise carbon footprint, compared to 59% to reap financial benefits, such as higher resale value, savings on bills, etc.
Whatever the reason, 35% of respondents said they would pay up to 10% more for a property with eco-friendly features, meaning that developers who ignore this trend could significantly lose out on financial yield.
For new build homes, in particular, sustainable expectations are high, with 80% of respondents expressing this belief. Perhaps surprisingly, as younger generations are expected to be the most eco-conscious, this expectation increased with age, with 87% of those aged 65+ expecting more green homes.
Michael Cook, National Lettings Managing Director, LRG, commented: Landlords should take heed of these findings, particularly with new government legislation, such as EPC (Energy Performance Certificate) changes in the pipeline for 2025. As this research shows, they’ll be rewarded for doing so, given the tenant demand for eco-friendly features.
