Sunday, February 25, 2024

London leads rebound in home buyer demand in 2024

London property market

Zoopla said that London reached “peak unaffordability” in 2016, following rapid house price growth in the early 2010s

London has led a rebound in fresh home buyer demand in the first weeks of 2024 – suggesting that the tide may be turning for the housing market in the capital, according to a property website.

The bounce back in London is uniform across the inner city, the suburban outer area and the core commuter areas around the capital, Zoopla said.

The website defines “demand” as would-be buyers contacting estate agents to ask about and arrange viewings for a specific property listed on Zoopla.

The East of England has also experienced a comparatively strong rebound in demand as 2024 gets under way, the property website said, with the rise in buyer demand across most other regions being in line with or marginally ahead of this time last year.

Zoopla’s January report said: This could reflect a turn of fortunes for the London housing market.

Over the last seven years, the city has lagged behind the rest of the UK in terms of sales volumes and house price inflation, it said.

Our house price index shows that London house prices have risen just 13% since the start of 2016, the property website said.

Meanwhile, they are 34% higher across the UK and nearly 50% higher in Wales. The average value of a flat in London is just 2% higher over the same period, it added.

Zoopla said that London reached “peak unaffordability” in 2016, following rapid house price growth in the early 2010s. Property prices in London reached over 15 times typical earnings on average.

Several factors then impacted demand and pricing in London, for example tax changes aimed at overseas investors, the Brexit vote and changes to working patterns prompted by the pandemic, the report added.

Higher mortgage rates, which have hit the more expensive end of the housing market especially hard, also had an impact.

However, London house prices remain expensive by UK standards at nearly 13 times earnings, Zoopla added.

The report further said: Slowly improving housing affordability in London is positive news but home buyers still face a sizeable affordability challenge with mortgage rates doubling since 2021.

We expect market conditions in London to continue to improve over 2024, with earnings increasing faster than house prices. This will continue to improve affordability and support levels of housing sales rather than boost house prices, the property website added.

In terms of house sales, the website said that Yorkshire and the Humber and the West Midlands are leading the improvements in new transactions.

This is evidence that buyers and sellers are becoming more aligned on pricing, Zoopla said, with sellers continuing to reducing asking prices to attract buyers.

The overall supply of homes for sale is also growing – suggesting more confidence among sellers.

In the first three weeks of this year, the overall supply of homes on the market was 22% higher than a year ago.

However, Zoopla said the housing market continues to favour buyers.

The report said: Over one in five sellers are still having to accept more than 10% off the asking price to agree a sale.

This is close to one in four across London and the South East and rising across the rest of the UK. Sellers must continue to price realistically if they are serious about moving in 2024, the report added.

Improved market conditions will boost the chances of a sale, but sellers should not expect to list at a higher asking price, the report added.

Richard Donnell, executive director at Zoopla said 2024 has got off to a “positive start”, cautioning: Sellers looking to move should be encouraged by these early signs of activity but buyers remain price-sensitive and focused on value for money. Over-optimism by sellers could quickly stall the current improvement in market activity.

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